CONTENTS: Part 1 Understanding marketing management Part 2 Capturing marketing insights Part 3 Connecting with customers Part 4 Building strong brands Part 5 Shaping the market offerings Pa…
Judul asli: Marketing management DAFTAR ISI : BAGIAN 1 Memahami Manajemen Pemasaran Bab 1 Mendefinisikan Pemasaran Abad 21 Bab 2 Penyusunan Rencana dan Strategi Pemasaran BAGIAN 2 Menangka…