Text
Marketing management, 13th edition
CONTENTS:
Part 1 Understanding marketing management
Part 2 Capturing marketing insights
Part 3 Connecting with customers
Part 4 Building strong brands
Part 5 Shaping the market offerings
Part 6 Delivering value
Part 7 Communicating value
Part 8 Creating successful long-term growth
BOOK REVIEW:
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about Marketing Management, Business Plan, Managing Communication and others. The thirteenth edition builds on the fundamental strengths of past editions that collectively distinguish it from all other marketing management texts: Managerial Orientation, Analytical Approach, Multidisciplinary Perspective, Universal Applications and Comprehensive and Balanced Coverage. Other features include new concepts, examples, guidelines, and developments as detailed in the following pages.
200213 | 658.8 KOT m | My Library | Available |
No other version available